Can we please just know what country our meat comes from?

Published December 14, 2021

You may have noticed that the labels on many foods in the grocery store include what country the food comes from. However, Country of Original Labeling (COOL) has been missing from beef and pork since 2015, since the World Trade Organization claimed that it was a “trade barrier” – and Congress caved to the international pressure, repealing mandatory COOL on pork and beef.

For people who buy their meat directly from local farmers, this may not seem like a big deal – after all, you know where your meat comes from, far better than any label could ever tell you!

But it’s still an important issue for everyone, farmers and consumers, conventional and holistic. Imports (grass-fed beef included) often create unfair price pressure and mislead consumers about the real costs of raising food in this country. While many American consumers are willing to pay more to support domestic food production, they simply don’t know what to buy at the stores in order to do so.…

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